They are two highly regarded figures in the web surfing software sector. The most active ad campaigns by November 2020 were in the United States, the United Kingdom, and Canada.īrendan Eich and Brian Bondy are the two founders of Basic Attention Token. Through its Brave Rewards program, it has made its attention-based advertising experience available to users in most nations. The platform raised a total of $35 million in less than sixty seconds. Right after the very quickly sold-out initial coin offers (ICOs) ever, Basic Attention Token was introduced in 2017. This would improve cost-efficiency by eliminating the intermediaries that traditionally push up advertising expenses. A small percentage of this money is given to advertisers, while 70% is given to users. BAT tokens are used by advertisers to fund their advertising campaigns. In this advertising ecosystem, all the users, publishers, and advertisers trade Basic Attention Tokens, which serve as the incentive currency. To increase engagement and reduce risks from ad fraud and misuse, advertisers can provide personalized advertising. This service is provided by the Brave Browser, where users can view secure advertisements to earn BAT incentives. It also gives advertisers a greater return on their ad expenditure. The blockchain-based digital advertising network called Basic Attention Token, or BAT, is powered by its token for appropriately rewarding consumers for their attention. So what is Basic Attention Token? Well, this is the claimed blockchain answer to the problems that rise in the advertising niche. Blockchain is taking over obsolete systems in every other niche, including the voting system, national currencies, stocks, legal system and more. Blockchain and cryptocurrency sphere is growing rapidly.
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